IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SUSTAINABILITY OF CHURCHES IN NORTH-CENTRAL, NIGERIA

IMPACT OF CORPORATE
SOCIAL RESPONSIBILITY ON
SUSTAINABILITY OF CHURCHES
IN NORTH-CENTRAL, NIGERIA
Ifeyinwa B. Uzodinma and Joseph I Uduji
Department of Marketing, University of
Nigeria, Enugu Campus
ABSTRACT
Corporate Social Responsibility involves those
actions or behaviours that are expected from
the organization by the society where the
organization operates. Every organization
functions as part of an interactive system
which has several stakeholders. Prominent
among those stakeholders are managers,
owners, employers, consumers and society at
large. The organization’s management
cannot afford to ignore or shortchange any of
these groups. If it does, the
and it might die. Organizations therefore,
consider social responsibility to be positive
and helpful to their organizations. They
expect from it enhanced corporate
reputation and goodwill. There are however,
Accounting and Finance Research Association
several views against corporate social
responsibility, amongst which argues that
there is only one social responsibility of
business, that is, to use its resources and
engage in activities designed to increase its
profits and nothing more. The objective of
this study is to ascertain the impact of
corporate
social
responsibility
on
sustainability of churches in North-Central,
Nigeria. This study adopted a survey
research design. The data used for this
research were obtained specifically from
primary source which involved the use of
questionnaire. The study population
comprised of 1653 members of ten
randomly selected churches (Orthodox and
Pentecostal) in North-Central, Nigeria. A
sample size of 380 was selected from the
population using convenience sampling
technique. This study identified the impact
of corporate social responsibilities on the
sustainability of churches in North Central,
Nigeria. This indicates that corporate social
responsibility contributes to a healthy
society. Therefore, a religious organization
(Church), has to give back to the society in
which it operates, clean up all forms of
environmental hazards or issues and also
provide infrastructural facilities to the
society as a way of giving back, thereby
developing the society
Keywords: Corporate social responsibility,
Sustainability, Churches, Organization

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