IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SUSTAINABILITY OF CHURCHES IN NORTH-CENTRAL, NIGERIA

IMPACT OF CORPORATE
SOCIAL RESPONSIBILITY ON
SUSTAINABILITY OF CHURCHES
IN NORTH-CENTRAL, NIGERIA
Ifeyinwa B. Uzodinma and Joseph I
Uduji
Department of Marketing, University of
Nigeria, Enugu Campus
ABSTRACT
Corporate Social Responsibility involves
those actions or behaviours that are
expected from the organization by the
society where the organization operates.
Every organization functions as part of an
interactive system which has several
stakeholders. Prominent among those
stakeholders are managers, owners,
employers, consumers and society at large.
The organization’s management cannot
afford to ignore or shortchange any of these
groups. If it does, the success of the
organization would be undermined and it
might die. Organizations therefore, consider
social responsibility to be positive and helpful
to their organizations. They expect from it
enhanced corporate reputation and goodwill.
There are however, several views against
corporate social responsibility,

which argues that there is only one social
responsibility of business, that is, to use its
resources and engage in activities designed
to increase its profits and nothing more. The
objective of this study is to ascertain the
impact of corporate social responsibility on

sustainability of churches in North-Central,
Nigeria. This study adopted a survey research
design. The data used for this research were
obtained specifically from primary source
which involved the use of questionnaire. The
study population comprised of 1653
members of ten randomly selected churches
(Orthodox and Pentecostal) in North-Central,
Nigeria. A sample size of 380 was selected
from the population using convenience
sampling technique. This study identified the
impact of corporate social responsibilities on
the sustainability of churches in North
Central, Nigeria. This indicates that corporate
social responsibility contributes to a healthy
society. Therefore, a religious organization
(Church), has to give back to the society in
which it operates, clean up all forms of
environmental hazards or issues and also
provide infrastructural facilities to the society
as a way of giving back, thereby developing
the society

Keywords: Corporate social responsibility,
Sustainability, Churches, Organization

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